LAMMA 2022 – BA Bush Officially Launch Ascenso Tyres in the UK

Last week the BA Bush team officially launched NEW agricultural tyre brand Ascenso Tyres at the LAMMA Show.

In Spring 2021, BA Bush & Son became the exclusive distributors of Ascenso tyres in the UK, supplying Ascenso tyres to the UK market through both BAB Distribution (Trade) as well as 25 retail locations.

LAMMA is the UK’s leading farm machinery show, which connects farmers from all sectors with companies providing cutting-edge machinery, new technology and equipment for the farming industry. LAMMA gives exhibitors the opportunity to showcase their latest agricultural products and services including tractors, combines, arable and grassland machinery, as well as a wide range of new technology, services and tools for every sector within the farming industry.

Ascenso aims to provide farmers and farming contractors with long-lasting tyres that are specifically designed for a range of farming applications and for a variety of conditions. Ascenso also caters for Industrial, Construction, Earth Mover and Forestry tyres.

The BA Bush and Ascenso Tyres UK team officially launched the Ascenso brand though the stand at LAMMA 2022, displaying a range of Ascenso tyres, from large tractor tyres to smaller implement and trailer tyres, it was a great opportunity to show the quality of these new tyres as well as discuss the benefits of Ascenso’s tyre technology with farmers, dealers and contractors and how it can be valuable to them. The BA Bush’s agricultural tyre experts were on hand to discuss farmers needs as well as talk though the vast range Ascenso has on offer.

BA Bush have rolled the brand out to tyre dealers across the UK as part of their Ascenso Dealer Program with dealers already signed up in the East of England, Wales, North West, Scotland and even the Shetland Islands. In addition, Ascenso tyres are being supplied to the OE2 market.

"The initial feedback from customers we have fitted tyres for has been very positive and the product quality and finish looks second to none. We are extremely excited to be working with Ascenso going forward, to develop the brand further in the UK market." Tom Bush, Director at BA Bush & Son Ltd.

The team received a great response at LAMMA with lots of interest in the new brand from farmers, contractors and dealers. BA Bush were also pleased to be joined by Ascenso representative Sumit Khare, Sales President at Ascenso Tyres who flew over specially for the event.

BABush and Ascenso will hopefully return to LAMMA in January 2023.

Thank you to everyone who visited our stand at LAMMA this year!