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Yokohama Tyres
FROM THE TRACK TO THE ROAD WITH YOKOHAMA
Established in Japan in 1917, The YOKOHAMA Rubber Company Limited has a wealth of experience within a number of different industries which include, tyres, marine, aerospace and other industrial products and boasts an impressive global distribution network that covers all continents.
With a focus to produce high quality products to enhance the quality of lives of people and the communities in which it operates the Japanese Premium Tyre company YOKOHAMA uses its vast know how in the world of top professional motorsports to pass on the benefits normally enjoyed by the asphalt heroes from top professional Championships to the normal passenger car users – from the track to the road.
ADVAN Sport EV V108
High performance summer tyre exclusive for EV
Applications
Electric Sedan and SUV
Benefits
Focus on electrical range / consumption
Comfortable riding experience
Enjoy your drive with a tyre, that was designed with a focus on quietness
Features
Silent foam, aiming to reduce road noise dramatically
Proven V107 Pattern Design to assist safe drive
A special tread compound which was originally developed for premium OE, contributes to extended cruise range
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ADVAN Sport V107
Extremely sporty performance with premium comfort and design
Applications
Ultra-high-performance Sedans & Coupés, EVs and SUVs
Benefits
Ensuring high levels of reactivity, providing precise steering with driving stability when cornering, even at high speed
Premium touch, stylish dark design effect on the sidewall
Features
Exclusive new Tread Pattern
Improved Mound Profile
Matrix Body Ply Structure – high-rigidity rayon carcass material
Special new Compound – Ultra Micro Silica + Silica dispersed material
ADVAN Fleva V701
Giving the pleasure to control
Applications
Sport cars
Performance cars
Tuning
Benefits
Cool & Attractive Pattern Design
Emotional Handling
Impressive Wet Grip
Sport Tyre with Noise Reduction Properties
Features
Optimisation of steering stability and ground contact
Claw Grooves
Wide Sword Grooves
Lightning-shaped Straight Grooves
Environmental sport compound
Modern and advanced ADVAN Sport Profile
BluEarth-GT AE51
Grand Touring Spirit, excellent All-round Performance
Applications
Grand and Mid Tourers
Luxury Cars
Premium Compact Cars
Benefits
Driving Stability at highspeed
Reliable Wet Grip performance
Fuel saving properties
Features
High-rigidity, asymmetric pattern for spirited driving
Advanced Construction achieves both light weight and high durability
Evolved compound & honed profile
GEOLANDAR CV 4S G061
The Tyre to transcend all Seasons
Applications
Crossover SUVs,
Performance Crossover SUVs
Benefits
All-Season Tyre
Design Focus on Snow and Wet Performance
Features
Asymmetric Tread design based on snow pattern
Powerful side design with highlighted logo and black letters
Nylon Full Cover of the belt for Durability
Tread Lug Grooves and Sipes for Snow Performance
GEOLANDAR X-M/T G005
Extreme Looking and Off-Road Traction
Applications
Extremely tuned Pick-ups & Off-Road SUVs
Dress-up SUVs
Benefits
Extreme Off-Road Traction
Traction on slippery surfaces
Keeping comfort and lower noise
POR stamped
Features
Rock Concept Design: the aggressive block pattern contributes to extreme Off-Road Performance
Wide Lug Groove and Recess in Sipes
Side Block Design: Tread Design extended to the sidewall and extreme aggressive side block
GEOLANDAR M/T G003
Merciless Traction
Applications
Off-road SUVs
4x4s
SUVs
Benefits
Off-road traction
Wear resistance with anti-cut and anti-chipping performance
Comfortable Off-road Tyre
Good mileage performance
Aggressive pattern and side design
POR stamped
Features
Wide tread with aggressive, symmetric block pattern
Attractive sidewall design through extension of tread design
High density compound with new triple polymer blend
High-durability Construction for off-road performance
GEOLANDAR A/T G015
Exceptional all-terrain tyre with advanced technologies
Applications
Mud-Terrain SUVs
4x4s
Pick-ups
Benefits
Good mileage performance
Cut and Chipping Resistance
Impressive grip on snowy and wet winter road (all sizes are stamped with Snow Flake mark)
More comfortable with reduced noise
Lower Noise
Features
20th anniversary product of GEOLANDAR
Advanced Tread Pattern Technology with 3-D-shaped sipes, optimised Lug Grooves, 4 main grooves and new pitch variation
Aggressive pattern and side design
Advanced Compound Technology
ADVAN A052
Street-legal, Track-ready
Applications
Semi-Slick with racing performance
Benefits
High sport performance on a dry track
Superior handling performance which is easy to control
Powerful cornering capability
The handling performance is easy to control
Preventing time-drop
Impressive grip on wet and dry surfaces
The street-legal tyre complies with European standard for rolling resistance
Features
Asymmetric tread pattern
High-rigidity tread pattern
Straight Thin Groove
Two Straight Grooves on the inner side
YOKOHAMA´s Sport Compound. Specially Developed for A052
ADVAN NEOVA AD09
The Street Tyre for custom tuned cars
Applications
Club Racers
Sport Cars
Tuning Cars
Benefits
Dry performance
Controllability
Long lasting circuit wear
Cool, unique, original NEOVA design
Features
New asymmetric tread pattern
New structure with improved casing rigidity
Modern-looking side design
History of Yokohama tyres
Yokohama Rubber Company was founded on October 13, 1917, in Yokohama, Japan. Initially, the company focused on manufacturing various rubber products, including belts, hoses, and footwear. In 1921, Yokohama began producing its first pneumatic tyres for trucks and passenger cars.
After World War II, Yokohama resumed tyre production and shifted its focus to the growing automobile industry. The 1950s saw significant technological advancements, including:
- 1954: Development of Japan’s first snow tyre, the Y29
- 1955: Introduction of Japan’s first tubeless tyres – the HAMA SAFETY and another model
- 1957: Launch of Japan’s first nylon cord tyre
Yokohama began its international expansion in the 1960s:
- 1969: Establishment of Yokohama Tyre Corporation in the United States, marking the company’s entry into the international market
Throughout its history, Yokohama has been committed to innovation and product development:
- 1983: Became the exclusive tyre supplier for the first Formula 3 Macau Grand Prix
- 1987: Launched GETTAR, Japan’s first radial tyre for motorcycles
- 1992: Introduced the AVID line of tyres
- 1996: Launched the GEOLANDAR line for SUVs and light trucks
- 2005: Introduced the ADVAN line of ultra-high-performance tyres in the U.S.
- 2007: Launched the environmentally friendly Zenvironment line
Yokohama has continued to focus on technological advancements and environmental sustainability with the introduction of the “BluEarth” brand, emphasising environmentally friendly tyres with low rolling resistance, the development of tyres for electric and autonomous vehicles and an expansion of global manufacturing facilities, including plants in the United States.
Yokohama has demonstrated a commitment to environmental responsibility with its implementation of the “Forever Forest” initiative, a global tree-planting program, achievement of zero landfill operations at various manufacturing plants and a focus on producing tyres that meet key environmental criteria: global warming prevention, resource recycling, resource saving, and safety & comfort.
Throughout its history, Yokohama has maintained a strong presence in motorsports, which has contributed to its tyre technology advancements and global recognition as a high-performance tire manufacturer.
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