BA Bush & Son Join Ascenso Tyres Team at AGRITECHNICA 2023

Article written by Bush Tyres

The BA Bush & Son Ltd team visited Germany on Sunday and Monday to see the Ascenso team at AGRITECHNICA, the world's leading trade fair for agricultural machinery held on the 12th – 18th November 2023 in Hanover, Germany.

Matt Smith represented BA Bush at the European conference where he was joined by Nigel Bush, Ben Bush and Thomas Bush. The team witnessed some of the new Ascenso European OE like the BRIRI trailer fitted with Ascenso 710/50R30.5 FTR170 tyres.

The Bush team also met up with a number of other customers and suppliers. AGRITECHNICA showcases the future of agricultural machinery and trends within the market. A hugely impressive show, set in a monstrous scale. Visitors can discover product innovations and the latest agricultural technologies as well as benefit from the specialist knowledge of international experts.

BA Bush met with the other Ascenso dealers from across the globe, some of the preeminent tyre suppliers in each respective country.

Overall the team commented that AGRITECHNICA 2023 was great show!

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