BA Bush & Ascenso Tyres at LAMMA – 14 years on…

Article written by Bush Tyres

After another successful year at LAMMA 2024 where the BA Bush & Son Ltd team represented Ascenso Tyres at the show, we look at how far we have come!

Historically BA Bush attended the LAMMA Show as Bush Tyres, their retail division of the BA Bush Group. Here you can see how far the Bush team have come since this photo was taken in Newark 14 years ago in around 2010/2011.

Over the last few years however we have attended LAMMA on a larger scale now that it is held at the NEC in Brimingham. Since LAMMA 2022 we have represented off-the-road tyre manufacturer Ascenso Tyres, promoting the relatively new tyre brand in the UK’s agricultural tyre market.

As you can see, some familiar faces at both events!

LAMMA 2024 was an excellent show for both Ascenso and BAB Distribution who have worked together to bring Ascenso tyres into the UK over the past 3 years. According to LAMMA’s organisers, this year was a “record breaking show with over 40,000 people in attendance!”

There was a great footfall to the Ascenso stand from both farmers and contractors across the country, many of which have either tried or heard about the Ascenso brand. The team spoke to many of the UK farming groups, VFD Agricultural dealers and OE2 customers in attendance. It was great to see so many people that had tried Ascenso tyres and just wanted to come and say hello and comment on how pleased they were with them and their performance.

Ascenso’s presence at LAMMA didn’t stop there, other stands featured the brand’s tyres including both Househam Sprayers and Larrington Trailers. “It was great to see two machines fitted with Ascenso tyres on the Househam Sprayers stand as well as Larrington Trailers promoting the Ascenso brand! Discussions with other trailer manufacturers such as Bailey Trailers and Marshall trailers was also positive now that they are taking the Ascenso brand too.” Tom Bush.

With LAMMA 2024 now complete, we look forward to LAMMA 2025 with excitement when we hope to return with an even bigger offering of Ascenso agricultural and off-the-road tyres.

We thank all of those that came to see us and look forward to seeing you all again next year!